Effective Sexy Ads

Sex sells, so it's no surprise that many use sexy ads to attract attention. But many of these ads are ineffective or even damaging to their brands. Well executed sexy advertising stands out from the media crowd and is a great way to market to men.

How to Make a Sexy Ad

Market your product, not the model. Do you remember what the ad sells? Or do you only remember the model? The GoDaddy ads featuring Candice Michelle are very effective at promoting the beautiful Ms. Michelle. But what service does GoDaddy offer? It's not obvious from the ads.

Don't go halfway - make the ad "hot" enough to be (literally) remarkable. Good sexy ads generate blog entries and water-cooler talk. Bad ones are as easily forgettable as any other ads. Men will spread the word about titillating ads, and nothing is more powerful in marketing than free buzz. Put the video of your ad online and it will gather links and generate traffic.

Your sexy ad needs an attractive model; such as the Samantha Harris, Brooke Banx, or Ramona Chorleau. Using a model who has already gained fame on the Internet is a wise choice. Her popularity can spill over to your company.

Make the sexy ad part of a whole brand identity, not just a one-off come-on. Reef is a world leader in surf sandals and wear. The company's success is closely linked with the Reef girls and the Miss Reef contest, although a girl in a tiny bikini in a surfwear ad is hardly unusual. The unusual thing is that the ad theme carried on year after year. Years of repetition of ads featuring the nearly naked rear-ends of surfer babes have fixed the brand in the mind of teenagers.

Apply these standards to your marketing and you will create effective sexy ads. Men are looking forward to your best efforts.